Content Provider
Taxpromarketerlogo2022
Handout Materials
Presentation Slides
Additional Materials
Webinar Technical FAQs
Marketingparttwo hagerty

HOW TO EASILY CREATE AN ONLINE MARKETING MACHINE FOR YOUR FIRM: PART TWO

Cost Free
Presentation Length 1.0 hour

Recorded DateDecember 5, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

This is a follow-up webinar to PART 1, which established the concept of the “client relationship journey” that occurs online, when you have a functioning online marketing machine. The first part covered the “Awareness” stage, and how to get your firm in front of the right prospects. This second part will give you the tools to “engage” these prospects, and “convert" them into well-paying clients (who you can then “ascend” into higher levels of service). All in an automated, relationship-oriented fashion.

Learning Objectives:


  • Discover the key metrics you should be tracking for your main firm website — and how to turn it into a lead-generating engine for your firm

  • Learn the potential missing ingredient for ALL of your online properties that turns stale, unproductive platforms into fresh sources of the right kinds of leads

  • How to crack the code of email marketing for your firm — and never send a “tax tips newsletter” again (at least if you want to succeed with email)

  • Filter through the jargon and overwhelm of the internet marketing landscape in 2018 to zero in on the CRITICAL components of an online marketing machine.

Not logged
PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
Linkedin
Taxpromarketerlogo2022

With a youth ministry background, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.

This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia, and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia, and the UK make more money and grow their companies.

Having founded and sold his first business by the age of 30, Mr. Hagerty (a Mensa member) is a three-time "40 Under 40" honoree by CPA Practice Advisor. He has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).

He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and a gift for writing copy that sells. He is married and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.

About Our Presenter

Taxpromarketerlogo2022

TaxProMarketer has been serving the tax and accounting industry (focusing on digital marketing) since 2007 and has established a reputation for straight talk and getting results on behalf of independent tax and accounting firms across the United States.

Our mission as a company is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our clients and getting them results so that they can expand their firms, serve their clients well, and reach their business goals.

TaxProMarketer is an Inc 5000 recipient, a Keap Certified Partner, a Digital Marketer Certified Agency, and a Google Premier Partner.