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Cost Free
Presentation Length 1.5 hours

Recorded DateSeptember 5, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaManagement Services
Course LevelBasic
Course Description

In this research-based session, best-selling author Mark Wickersham FCA reveals:

  • The reason why value pricing is so hard… and how to make it simple,

  • The biggest mistake accounting firms make with their pricing… and why it is resulting in downward pressure on fees,

  • Why quoting a single fixed price is crazy (most of your competitors are making this big mistake), and

  • A tried, tested and proven system for pricing your services… firms are using this to get much higher prices, win more business and increase their profits substantially

Learning Objectives

  • Exactly how to implement value pricing – no theory, just practical steps

  • The importance of offering clients options and choices

  • How to systemise your pricing so you get a better result every single time

  • How to factor in scope so you know you will make a profit on every project

  • How to calculate a value-based price for any accounting, bookkeeping and tax service

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Mark wickersham logo final with text latest

Mark Wickersham – Chartered Accountant, public speaker, and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without working harder or doing any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in our clients’ lives, and in return, accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of the accounting firms are making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is commercially stupid and UNETHICAL. We owe it to our clients to change our focus. Mark is also a widely published author on practice issues. In May 2011, his book, “Effective Pricing for Accountants,” was a number 1 Amazon bestseller. His other books include “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business,” both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to access free resources Mark has created for accountants in practice.

About Our Presenter

Mark wickersham logo final with text latest
I have been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 bestselling author, I am the creator of Cloud Pricing. Cloud Pricing is a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemise the process of creating a price in a client meeting. You can find out more here,