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Wickersham howtoprice


Cost Free
Presentation Length 1.5 hours

Recorded DateApril 4, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

If you want to earn more from preparing tax returns – if you want to be able to price your tax services confidently – this is the most important tax webinar you’ll attend this year.
In this research-based session, best-selling author Mark Wickersham FCA will be showing you the most important value pricing strategies you must apply to the pricing of tax return preparation. Strategies including:

  • How to put the price of your tax returns up significantly whilst at the same time using the most powerful price psychological strategy to make them seem smaller!

  • How to package up tax returns into different options to suit different types of clients, and

  • How to get clients to see the value of your tax return so they willingly pay you a higher price

Learning Objectives

  • The BIG pricing myth that is holding tax accountants back.

  • Why quoting a single fixed price for tax returns is crazy… and why most “so-called pricing experts” are getting it WRONG.

  • The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren’t).

  • A step-by-step process for presenting your prices (a framework enabling many firms to DOUBLE their prices and more).

  • How to get paid up front for all your tax return work, and why that will help you get higher prices.

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Mark Wickersham – Chartered Accountant, public speaker, and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without working harder or doing any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in our clients’ lives, and in return, accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of the accounting firms are making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is commercially stupid and UNETHICAL. We owe it to our clients to change our focus. Mark is also a widely published author on practice issues. In May 2011, his book, “Effective Pricing for Accountants,” was a number 1 Amazon bestseller. His other books include “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business,” both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to access free resources Mark has created for accountants in practice.

About Our Presenter

Mark wickersham logo final with text latest
I have been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 bestselling author, I am the creator of Cloud Pricing. Cloud Pricing is a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemise the process of creating a price in a client meeting. You can find out more here,