Value pricing is the most talked about topic in the accounting profession for a very good reason. Advances in technology are forcing the profession to adopt a better pricing model. Putting it bluntly, those accounting firms that continue to bill by the hour will experience declining margins and profit.
In this research-based session, best-selling author Mark Wickersham FCA reveals:
The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren’t.)
The precise steps you need to take to transition to value pricing.
A structured system for every pricing meeting you have so you can price with confidence.
A step-by-step process for presenting your prices (a formula enabling many firms to DOUBLE their prices and more.)
The power of price psychology and how to make your price appear smaller than it really is.
Mark Wickersham – Chartered Accountant, public speaker, and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without working harder or doing any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in our clients’ lives, and in return, accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of the accounting firms are making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is commercially stupid and UNETHICAL. We owe it to our clients to change our focus. Mark is also a widely published author on practice issues. In May 2011, his book, “Effective Pricing for Accountants,” was a number 1 Amazon bestseller. His other books include “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business,” both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to access free resources Mark has created for accountants in practice.