Accounting professionals often have stressed-infused, redacted relationships with their clients. Filing deadlines and other time sensitive needs will often drive accountants into a perpetual reactionary position with their clients. This reactionary position reduces the client relationships to compliance – often with extended deadlines – and, consequently, to less forward-looking, value-added client services. To increase value, accountants must be intentional with their clients, must have deep and specialized knowledge, must measure the results of their services regularly and must perfect systems, processes and technologies. By doing so, you will overcome the barriers to high value services inherent within the accounting profession.

During this webinar Joe Woodard (One of Accounting Today’s Top 100 Most Influential People in Accounting and career trainer to over 100,000 accountants) taps into his extensive experience as both a practitioner and trainer to provide attendees with practical, proven ways to increase the value your firm provides your small business clients – and to price accordingly.