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Gustologo
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Free cpe webinars
Businesses Want Your Advice on People and Culture

BUSINESSES WANT YOUR ADVICE ON PEOPLE AND CULTURE

Cost Free
Presentation Length 1.0 hour

Recorded DateApril 21, 2022
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Forty-one percent of employers say they’d pay their accountant more for “people” advice. That includes benefits, hiring, and even workplace culture. And 62% say they’d switch accountants to get this advice. How can you turn that desire into a paid offering? Or turn payroll into a value-added advisory service? Or even get comfortable broaching these conversations? If you’re curious, come meet the people who’ve done it. 

Join Gusto’s Caleb Newquist and Carla Caldwell to walk through Gusto’s study of 2,000 employers. Be ready to copy down talking points and leave with new reasons to meet with your clients. 

Learning Objectives:


  • Recognize why employers expect and need business advice from their accountants 

  • Identify what types of advice businesses most need 

  • Determine the biggest block to better recruiting and retention—and how you can play a role in removing that obstruction
     

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Gustologo

Caleb Newquist is Editor-at-Large at Gusto. In 2009, he became the founding editor of Going Concern, the one-of-a-kind voice on the accounting profession, serving in the role for nine years. Before Going Concern, Caleb worked as a CPA for nearly six years in New York and Denver. He lives in Denver with his wife, daughter, and two cats. You can follow him on Twitter at @cnewquist.
 

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Carla Caldwell is the owner of Caldwell Consulting & Training. She works with business owners (especially non-profits) to bridge the gap between growing business and specific accounting solutions. Carla also helps accounting and bookkeeping firms implement the tools that help them be more successful - from value pricing and process development to the apps that support their systems. Learn why companies are using Caldwell Consulting & Training to get better organized, more efficient systems and stronger results.

About Our Presenter

Gustologo
Gusto serves 200,000+ small businesses and 7,000+ accounting firms nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places.

Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.