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Free cpe webinars
Accelerating Your Firm Growth: Strategies, Partners & Word-Of-Mouth Marketing

ACCELERATING YOUR FIRM GROWTH: STRATEGIES, PARTNERS & WORD-OF-MOUTH MARKETING

Cost Free
Presentation Length 1.0 hour

Recorded DateFebruary 7, 2024
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

This session is for Small Firm Owners!

Is your accounting firm not growing the way you envisioned? Join Anna Khayet, the CMO of Padgett, to learn how you can get back to growth. With an exclusive network of 180 firms, Padgett is a tax and accounting franchise renowned for its strong performance metrics, including 15%+ year-over-year growth rates and 40% profit margins. Numerous Padgett firms have also surpassed the $1 million mark in annual revenue. In this webinar, Anna will guide attendees through essential strategies to pivot firm growth, covering topics ranging from choosing a specialized focus to effective lead generation and effective delegation.

Learn which marketing tasks you can wisely outsource or delegate, freeing you to focus on the aspects of your firm that truly require your expertise. Whether you're an experienced tax and accounting practitioner or just starting your practice, this webinar provides practical advice you can apply immediately to accelerate your firm's growth.

Learning Objectives: 


  • Determine how to choose and implement a practice area or industry vertical using insights from Padgett’s proven playbook

  • Recognize how to build beneficial referral partnerships, a cornerstone of Padgett’s success

  • Identify common myths about lead generation and receive actionable strategies for nurturing quality leads affordably

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Anna Khayet, Padgett’s CMO, loves marketing and helping brands grow. As a marketer she’s been fortunate to work with some great brand strategists at American Express, Google and SoFi. Campaigns she has worked on have been featured in the Superbowl, on national TV, radio and in airports and transit stations across the U.S. Her work has also won awards including the Google award for marketing excellence, the AdWeek ad of the Day and WOMMA awards. She’s a graduate of Columbia Business School and has completed the Marketing Academy program at Wharton.

About Our Presenter

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Padgett is a leading franchise network of over 250 tax and accounting firms across North America, dedicated to providing small businesses with the financial and operating guidance they need to meet their goals. Our mission is to serve as trusted advisors. For small businesses we offer tax planning and preparation, payroll, bookkeeping and accounting. For franchisees, we provide comprehensive professional support, practice management coaching, proven marketing programs and software discounts all delivered within the context of a supportive community. 

At Padgett we empower small business leaders to identify and achieve their unique vision of success.