Content Provider
Handout Materials
Presentation Slides
Free cpe webinars
Stop Competing on Price: Confidently Answer the Hourly Rate Question


Cost Free
Presentation Length 1.0 hour

Recorded DateOctober 26, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelIntermediate
Course Description

“What’s your hourly rate?” is the most common question asked when meeting with a new potential client. At this critical moment, how do you respond? Do you instantly cave and disclose your number? Or, do you elegantly redirect the conversation?

You’re thinking, “If they ask for my hourly rate, don’t I have to tell them?” Actually, you don’t. Answering the hourly rate question too soon is unfair to you and your potential client. This course will also share how to get to the real question the client is asking you by following four simple, specific steps to get through the appointment without sharing your rates prematurely.

Learning Objectives: 

  • Determine how to earn more because you no longer compete on price

  • Recall the downside to answering the rate question too soon

  • List the four specific steps to get through the appointment without sharing your rates prematurely and uncover the real question the potential client meant to ask you

Not logged
Linkedin Twitter

Loren Fogelman is a keynote speaker and one of America’s top-ranked business coaches. From 2018 to 2021, she continues to be recognized by HubSpot in its annual list of the world’s top 22 business coaches.

She delivers talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche accounting conferences.

Loren is an expert in pricing strategy and sales for accounting professionals. She coaches them to shift away from the “dollars-per-hour” pricing trap to a value-based pricing model. This allows her clients to reduce workload by as much as 50% while doubling revenues.

She’s a regular contributor to Intuit’s Firm of the Future series, Accounting Web, and the author of two Amazon bestseller books: The Winning Point: How to Master the Mindset of Champions and The Success Solution: Break Through Limiting Beliefs for Business Success.

Ready to value price your services? Discover how to double your income while working half the time. Claim your FREE RESOURCE to separate your fees from your time at

About Our Presenter

Since 2009, Loren Fogelman speaks at industry conferences, professional associations, and network meetings.

Her satisfied audiences include:
The LA Accounting & Finance Show
Scaling New Heights
Intuit, Firm of the Future
Woodard Group Advisory Panel
Accounting Web
Southern Oregon Bookkeepers Association
National Association of Insurance and Financial Advisors