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Free cpe webinars
Your Digital Commerce Playbook


Cost Free
Presentation Length 1.0 hour

Recorded DateSeptember 9, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Consumer expectations have never been greater within today’s digital commerce landscape. As the path to purchase becomes increasingly digital-first, your mobile and Ecommerce capabilities play a crucial role within your customer experience. Simply having the right product actively available through the right channels is no longer enough, as uncertainty has driven consumers to demand real-time transparency, accuracy, and seamlessness throughout each stage of the purchase journey.

Don’t let your business fall behind in today’s digitally driven world. Find out how trailblazing brands are winning at Ecommerce, understand the latest trends in online shopping, and discover how your business can create a next-gen Ecommerce experience.

Learning Objectives:

  • Identify the impact of COVID-19 on Ecommerce trends

  • Recall key findings on consumer behavioral trends

  • Recall crucial trends and technologies across 5 stages in the purchase journey

  • Determine what digital CX and technology look like in 2020 and beyond

  • Identify action plans for a next-gen Ecommerce experience

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Megan Higgins

General Manager of Ecommerce
(855) 259-3274


Megan Higgins has been helping businesses navigate ecommerce for more than 15 years. As General Manager at Avalara, she specializes in helping ecommerce platforms and marketplaces manage their sales tax obligations. Prior to Avalara, she worked at Pitney Bowes, where she co-founded Global Ecommerce, which solves cross-border complexities for the world’s largest retailers and marketplaces. Megan graduated from the University of Connecticut with a degree in Management Information Systems, and is an avid lover of sports, travel, and all things fun.

About Our Presenter

Avalara helps businesses of all sizes get tax compliance right. We provide prebuilt integrations with the big-name financial and business management systems you trust, as well as a robust API for do-it-yourself business builders. Avalara delivers cloud-based compliance solutions for transaction tax types, like sales and use, VAT, GST, excise, communications, lodging, and more. If you are an accounting practitioner, Avalara has a suite of Avalara for Accountants solutions, purpose-built to help you directly support your clients. We’re headquartered in Seattle, with offices across the U.S. and in Canada, the U.K., Belgium, Brazil, and India.