Content Provider
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Free cpe webinars
Better Pricing: How & Why You Must Create Different Packages When Value Pricing


Cost Free
Presentation Length 1.5 hours

Recorded DateFebruary 19, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Most CPAs in the US are overworked – working far too many hours – for far too little reward.  The single biggest reason is the wrong pricing model.  The old-fashioned pricing model of pricing based upon the hours spent results in low prices, frequent write-offs and fee disputes.

The profession needs to fully embrace value pricing.  But how?

The best way to get started with value pricing is to understand the concept of “menu pricing”.

Discover the secrets of menu pricing from one of the World’s leading thinkers on the subject, Mark Wickersham FCA.

Learning Objectives:
At the end of this webinar you will know:

  • Why charging different customers different prices is the first foundation of value pricing

  • If you have a single price for your services it is the WRONG PRICE - guaranteed

  • How I used menu pricing in my firm to increase prices 3x!

  • The reason why menu pricing helps you put your prices up with existing clients…. Without fear of losing any

  • Why you must always start with the ‘magic of three’

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Mark Wickersham – Chartered Accountant, public speaker, and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without working harder or doing any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference in our clients’ lives, and in return, accountants should be very richly rewarded. Unfortunately, the reality is very different; benchmarking studies show over half of the accounting firms are making a true economic loss. Mark wants to CHANGE that. He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm – including you – has the potential to double profits using the 7-step “Fastest Way To Double Your Profits” formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is commercially stupid and UNETHICAL. We owe it to our clients to change our focus. Mark is also a widely published author on practice issues. In May 2011, his book, “Effective Pricing for Accountants,” was a number 1 Amazon bestseller. His other books include “A Practical Approach to Value Pricing” and “How to Build a Successful Bookkeeping Business,” both of which have been widely acclaimed. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to access free resources Mark has created for accountants in practice.

About Our Presenter

Mark wickersham logo final with text latest
I have been helping accountants to build more successful, more profitable and more enjoyable accounting firms since the year 2000. As well as being a professional speaker and Amazon number 1 bestselling author, I am the creator of Cloud Pricing. Cloud Pricing is a cloud-based tool enabling accountants and bookkeepers to implement value pricing and systemise the process of creating a price in a client meeting. You can find out more here,