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Free cpe webinars
Pricing: Capturing Value in Your Firm


Cost Free
Presentation Length 1.0 hour

Recorded DateJuly 25, 2019
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Which pricing model is right for your firm, and what impact do the various models have on your firm's client marketing?  In this webinar, join Jason Blumer, CPA to discuss foundational principles of pricing, what pricing is, and how it can be used to capture and deliver value to clients. Attendees will have a clearer understanding of pricing and how it can be applied in their firms after this webinar is over.

Course Objectives:

  • Learn the different models and how they apply to your firm

  • Understand the various forms of pricing including: value pricing, fixed pricing vs hourly rate

  • Compare pricing to various forms of billing, such as hourly billing

Not logged

Jason founded Thriveal in 2010 as a way to help small CPA firm owners connect. Since that time, Thriveal has helped many small firms grow by providing a community, coaching services, webinars, and live events.

Jason and his partner have been leading their firm, Blumer & Associates, CPAs, for over 17 years. Their firm was one of the first to move from a traditional office to a virtual environment, where they serve various creative service niches. He and his partner focus heavily on business coaching and consulting with firms and agencies while their team meets their clients’ technical and compliance needs.

Jason is the co-host of two podcasts, the Thrivecast and The Businessology Show, and speaks and writes frequently for creative agencies.  He has been honored as one of the Top 100 Most Influential People in Accounting (Accounting Today).


About Our Sponsor

2019bill (NYSE: BILL) is a leading cloud-based platform that automates, connects, and streamlines back-office financial processes such as payables and receivables to help small and midsize businesses succeed. Over 100,000 customers and 2.5 million network members trust to manage their end-to-end financial workflows, sync with accounting systems, and connect with suppliers and clients — creating a measurable, positive impact on their businesses. partners with leading U.S. financial institutions, top 100 U.S. accounting firms, and popular accounting software providers. has offices in San Jose, California (HQ) and Houston, Texas. | Twitter: @Billcom | LinkedIn: